Jamie Oliver's Food Revolution
They do give chicken to children; they give it in a form of the nuggets that are made from the waste of chicken skeleton and connective tissues as well as skin. Where they have to give potatoes to children, they just mix in with the water “Potato Pearls” without the regard to the fact that besides the little amount of actual potatoes, they contain many other unhealthy components, and they taste nothing like the real potatoes. Technically, all the norms are met, and the kitchen staff has to do very little, just preheat everything; no actual cooking is done, but all the standards are met. What is worst of all, this type of thinking classifies French fries as a vegetable on the menu.
The woman in the kitchen did not want to do the extra work that is needed for cooking, not just preheating. And at the time, it seemed like they were against anything new as they did not like being told what to do, especially the woman in charge. The good example of bureaucracy in this case would be that along the brown rice that has carbs but is also healthy, Jamie had to give children two servings of bread, which would provide children with unnecessary amount of carbs, which would lead to obesity
According to Jamie Oliver, the externality costs of the current lunch programs are far from good. The unhealthy food the children receive, such as pizza for breakfast or milk with heavy coloring, and too much sugar – they all damage the health of the future generations from the early age.
The term iron cage describes the consequences of a society driven by instrumental rational thought – as behavior comes to be dominated by the idea that doing things in the quickest and most efficient way is the best way. This way in the kitchen, they were just heating up already processed food. Providing children with low quality and low nutrition food, they were checking off their boxes, for example, calling French fries vegetable servings.